Social Media Analytics - It's hot

By using Social Media, we can get much better traffic as compare to Web. If we want to get better traffic through our website, we need to spend our full time in SEO & SEM activities but still traffic will be less as compare to traffic from social. That's why i used hot word in the title of my this blog post

What is Social Media Analytics?

Social media analytics is the approach of mine data from social media and analyze and cull out relevant information to make important business decisions. 

The most fruitful use of social media analytics is to analyze audience sentiments

Key terminology:

• Listening: Social media listening is the technique of identifying what is being said about our company/products/services on the Web
• Social media measurement/Social media monitoring : Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.

What should you measure or monitor?

• No. of mentions, views, & clicks
• SOV (Share of voice)
• Customer's Sentiments & opinions
• Demographics (age, sex, area) 
• Influencers analysis
• Geographic tracking of your brand's mentions
  
  
• Voice of the customer: VOC technique is used for determine the fruitful information of customer wants & needs.

VOC Initiatives

• A detailed understanding of the customer's needs
• Key recommendations for launching the new product or service
• Positive and negative trends about services & products
• Sentiment analysis: Sentiment analysis means to analyze the comment of audience/customer/visitor. The comment may be his/her personal thinking/judgment/evaluation
• Share of Voice: SOV is the percentage of all online conversations  about our company/products/services as compared to our competitor.
  
  What will you get after successful Social Media Analytics?
• Fruitful insights and key recommendations
• Sentiments about our products, services & brands
• What & where the discussions are going on about our products/brands and services
• Identifying the trends & statistics about our products, services & brand
• Identifying key influencers (Positive or Negative) for us

Reference: Wikipedia

Twitter, Google+ or Facebook!! What do you think?

Some people think that Google+ will replace Facebook and Twitter. I do not see it that way at all. Twitter, Google+ and Facebook have their own audiences and optimal type of content:

Facebook
Content: Funny, personal, opinion
Network focus: family, friends, schoolmates

Twitter
Content: short, information, links, thoughts
Network focus: acquaintances, random strangers, co-workers

Google+
Content: questions, discussion starters, stories
Network focus: early adopters, friends

When I want to start a discussion (like this) I use Google+ because it is easy for people to see each other comments and reply to each other and me. That doesn't work well on Twitter.

I wouldn't post my Foursquare check-in to Google+.
I would post a photo of my vacation on Facebook but not on Twitter.

On Facebook people can see your comments but you kinda keep the conversation light because your high-school friends and family are there too.

Twitter is cool if you have a question that only you need and answer to but because it is so much harder to see everybody's replies you use it differently.

With each network optimized for a separate function I see enough room for networks to co-exist. What do you think?

How Can You Get Traffic and Lead From Linkedin

Now a days LinkedIn plays a most important role for getting traffic,customers and lead generation.LinkedIn is one of most important social networking website.




Why should we use LinkedIn for generating leads and get traffic:
Finding clients,deals and generate leads
Find professionals and hire them
Get positive and negative feedback
Do research
User communications
Create reputation of your organization by creating impressive company profile
Discuss topics with specialized professionals
Build groups as per your interest
Share your doubts and queries with particular domain specialist



Important Tips For Getting More From LinkedIn:

Create Your Profile
Add a photo
Increase your connections
Do your status update
Get the branded URL
Use links with Anchor text
Always be descriptive
Keep it active
Get some recommendations
Optimize your profile
Join groups
Link your profile with other networks

SEM(Search Engine Marketing) for beginners

SEM plays a key role in field of Digital Marketing. SEM is also known as Pay Per Click.

In past 3 years i came to know many peoples with the doubt that how they can enter in SEM domain.So here I am presenting key fundamental things about SEM. I hope it will fruitful for the beginners.

What is SEM?

SEM is the paid process to advertise our products in Search Engines & Web World.

Key Terminology when we start our Campaign in SEM

Impression: How many times links has been shown.

CTR : CTR stands for "Click Through Rate". CTR = Clicks/Impression * 100

 CTR is a most important metric for digital marketers to measure the performance of an ad campaign.

Note : For Search CTR is 1% is good

          For Display Adds CTR is 30% to 80% is good

CTR (click-through rate) i

CPM : CPM stands for "Click Per Mille". CPM = Cost per 1000 impressions.

CPC : We can also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.

Quality Score: 

Google gives Quality Score from 1 to 10.Quality Score is Google’s calculation of how relevant your Ads and landing page are to the keyword being bid for.

1 is for poor  & 10 is for excellent

Quality score is based on following factors
                

1.CTR

2.Relevance  

3.Landing Pages

4.Bid

Type Of Adds

There are 3 type of Ads, we can make in SEM

A>Ads in Search Engine(In Google) - Search ad must be Text Add

B>Ads in Video(In YouTube)  -- There are 4 type of Video Ads

1. In-stream

2. In-slate

3.Display

4. Search

C>Contextual ads --  Ads that are targeted to a Websites's based on the page's content, keywords, or category. Ads in most content networks are targeted contextually. Contextual ad can be Text or Image.

Campaign Structuring

Campaign : we can create campaign according to our requirement. 

>Campaign - Organic

>Campaign - Brand

>Campaign-Competitors

AdGroup : With in One campaigns we can create Ad-Groups as per our demand

                 

Example If Campaign is Competitors and We are dealing in Shopping Site So We can create Ad-AdGroups 

 >HomeShop18
 >IndiaPlaza

 >Flipkart

 > Myntra

Syntax For Creating Ads 

Title -- Title should be 25 Characters

Description Line 1 - 35 Characters

Description Line 2 - 35 Characters

Display URL

Destination URL

Example Of Complete Ad Campaign

YouTube At a Brighton - Its Huge!!

YouTube impacts a lot to me. YouTube is not only for entertainment but also knowledge hub.

Yes we all know it's huge, We can't denies that Gangnam Style is at one billion view in YouTube, yes lots of reality shows videos & all that. 

I surprised when recently i read YouTube blog & see that YouTube has 800 million global monthly users!!

We all get so attached with Facebook's billion users, Twitter's billion users and Google's billions of users.

Because I come from Digital Marketing domain. So I must say that from a Digital Marketing perspective I didn't think of YouTube as much. But now i should say "By better use of YouTube, it makes billions in revenue!!"

By better use of YouTube, We can get incredible audience there for us Marketers. It is on us to go out and engage them, monetize them. 

Traffic

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 43 countries and across 60 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up on their activity on the site

YouTube Partner Program

• Created in 2007, we now have more than a million partners from 27 countries around the world

Monetization

• Thousands of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable
• We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

• Traffic from mobile devices tripled in 2011
• More than 20% of global YouTube views come from mobile devices
• 3 hours of video is uploaded per minute to YouTube from mobile devices
• YouTube is available on 350 million devices

Content ID

• Content ID scans over 100 years of video every day
• More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 120 million videos have been claimed by Content ID

Social

• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• More than 50% of videos on YouTube have been rated or include comments from the community
• Millions of videos are favorited every day
• Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.

Reference : Avinash Kaushik's Blogs, YouTube Blogs, Google Blogs

YouTube Analytics

YouTube is the most popular video site in the world, YouTube is also the second best search engine after that Google, its parent company. We all spend much time in YouTube daily.

Now YouTube is giving more fruitful benefits to their audience with some great updation specially for Analytics folks ie YouTube Analytics, It’s now more vital than ever to understand your audience and what content works best.

We know, there are many companies use YouTube to drive sales, ROI &brand awareness, This is a very good chance to get benefit of YouTube Analytics .So we have to to learn about it and see how you can improve your channel.

YouTube Analytics, you will be able to monitor the performance of your channel and your videos with up to date metrics. The data is presented in a way that is designed to be useful and interactive.

YouTube Analytics is a self-service tool that gives you detailed statistics on your videos and your viewers. It’s an easy and powerful way to discover which videos and themes work best for your audience. Once you know, you can adjust your videos to reach more viewers, deepen their engagement, and sell more of your products.

YouTube Analytics shows what your audience likes (and doesn't).

Top Metrics for measurement of videos

1.Performance:

A.Total View

B.Estimated Minutes watched

C.Subscribers

2.Engagement:

A.Likes and Dislikes

B.Comments

C.Shares

D.Favorites Added & Favorites Removed

3.Demographics

A.Top geographies & Gender













4.Discovery

A.Top playback locations

B.Top traffic sources

Image Courtesy : Google

Reference : Google Blogs