Twitter, Google+ or Facebook!! What do you think?

Some people think that Google+ will replace Facebook and Twitter. I do not see it that way at all. Twitter, Google+ and Facebook have their own audiences and optimal type of content:

Facebook
Content: Funny, personal, opinion
Network focus: family, friends, schoolmates

Twitter
Content: short, information, links, thoughts
Network focus: acquaintances, random strangers, co-workers

Google+
Content: questions, discussion starters, stories
Network focus: early adopters, friends

When I want to start a discussion (like this) I use Google+ because it is easy for people to see each other comments and reply to each other and me. That doesn't work well on Twitter.

I wouldn't post my Foursquare check-in to Google+.
I would post a photo of my vacation on Facebook but not on Twitter.

On Facebook people can see your comments but you kinda keep the conversation light because your high-school friends and family are there too.

Twitter is cool if you have a question that only you need and answer to but because it is so much harder to see everybody's replies you use it differently.

With each network optimized for a separate function I see enough room for networks to co-exist. What do you think?

How Can You Get Traffic and Lead From Linkedin

Now a days LinkedIn plays a most important role for getting traffic,customers and lead generation.LinkedIn is one of most important social networking website.




Why should we use LinkedIn for generating leads and get traffic:
Finding clients,deals and generate leads
Find professionals and hire them
Get positive and negative feedback
Do research
User communications
Create reputation of your organization by creating impressive company profile
Discuss topics with specialized professionals
Build groups as per your interest
Share your doubts and queries with particular domain specialist



Important Tips For Getting More From LinkedIn:

Create Your Profile
Add a photo
Increase your connections
Do your status update
Get the branded URL
Use links with Anchor text
Always be descriptive
Keep it active
Get some recommendations
Optimize your profile
Join groups
Link your profile with other networks

SEM(Search Engine Marketing) for beginners

SEM plays a key role in field of Digital Marketing. SEM is also known as Pay Per Click.

In past 3 years i came to know many peoples with the doubt that how they can enter in SEM domain.So here I am presenting key fundamental things about SEM. I hope it will fruitful for the beginners.

What is SEM?

SEM is the paid process to advertise our products in Search Engines & Web World.

Key Terminology when we start our Campaign in SEM

Impression: How many times links has been shown.

CTR : CTR stands for "Click Through Rate". CTR = Clicks/Impression * 100

 CTR is a most important metric for digital marketers to measure the performance of an ad campaign.

Note : For Search CTR is 1% is good

          For Display Adds CTR is 30% to 80% is good

CTR (click-through rate) i

CPM : CPM stands for "Click Per Mille". CPM = Cost per 1000 impressions.

CPC : We can also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.

Quality Score: 

Google gives Quality Score from 1 to 10.Quality Score is Google’s calculation of how relevant your Ads and landing page are to the keyword being bid for.

1 is for poor  & 10 is for excellent

Quality score is based on following factors
                

1.CTR

2.Relevance  

3.Landing Pages

4.Bid

Type Of Adds

There are 3 type of Ads, we can make in SEM

A>Ads in Search Engine(In Google) - Search ad must be Text Add

B>Ads in Video(In YouTube)  -- There are 4 type of Video Ads

1. In-stream

2. In-slate

3.Display

4. Search

C>Contextual ads --  Ads that are targeted to a Websites's based on the page's content, keywords, or category. Ads in most content networks are targeted contextually. Contextual ad can be Text or Image.

Campaign Structuring

Campaign : we can create campaign according to our requirement. 

>Campaign - Organic

>Campaign - Brand

>Campaign-Competitors

AdGroup : With in One campaigns we can create Ad-Groups as per our demand

                 

Example If Campaign is Competitors and We are dealing in Shopping Site So We can create Ad-AdGroups 

 >HomeShop18
 >IndiaPlaza

 >Flipkart

 > Myntra

Syntax For Creating Ads 

Title -- Title should be 25 Characters

Description Line 1 - 35 Characters

Description Line 2 - 35 Characters

Display URL

Destination URL

Example Of Complete Ad Campaign