Magical Keyboard Shortcut Keys in Twitter

Nice weekend, Yesterday when this question got raised, honestly, no one out of us three (me, Nishant & Ritika) had a clear answer. But when we did research, we got all shortcut keys. So i wanna share same with u

Action	Navigation	Time Lines
N – New Tweet	? – Open Shortcut Keys	G H  - Home
F - Favorite	J – Next Tweet	G C - Connect
R - Reply	K – Previous Tweet	G A - Activity
T - ReTweet	. –Load Tweet	G R - Mentions
M – Direct Message	/ - Search	G D - Discover
B – Block User	Space – Page Down	G P - Profile
U - Unblock User		G F - Favorites
L - Close open tweets		G L – Lists
Enter – Open Tweet Details		G M - Messages
		G S - Settings
		G U – Go to Users

Source : Twitter

Why Did Google Start to Make Ads For Promoting its Search In India

Is Google search and SEO future not safe in India? It can be happen, not in present but in future because of Social Media & Mobile apps popularity in India.

That is why for future perspective Google India started to make ads for promoting its Search in India. 

Google started with a beautiful ad few days back about 2 best friends before India & Pakistan partition. A granddaughter of Indian guy decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search. Please watch this very beautiful & touching video which has already gained over 7 million views in 15 days since it was released.

But the main question is why did Google start to promote its search? Is google scare with Smart phone apps, Facebook(Graph search) & twitter(Top trends)?

Famous Twitter influencer Ramesh Srivats's tweet give indication about google's frustration 

After this reunion ad, Google already launched 5 more search related ads.This indicates that google is feeling insecure for its search performance in India where it has more than 97% market share.

Google started its search ads promotion because of below reason

• Now a days if we want any current & ongoing incident, we can directly login in our twitter & will get latest update. For Example: Cricket match live update - Just follow any sports channel or news channel and get all live score update. Check google's this below ad. Will google get audience?

 Google Search: Cricket, फट से

• Smart Phone applications: Now a days 75% people use smart phone with all latest applications ( Literature, Movies, Air Ticket, Songs, Chats, Hotels, Online shopping etc). Check this ad of google. Is google scare because of Online shopping portals(mobile apps - Flipkart, Jabong, IndiaPlaza, Homeshop18 etc) 

                  Google Search: Anarkali, शेह-मात

• Facebook(Graph search, Places, Check ins, Official pages)/ Twitter(Official Accounts/Verified celebrity accounts) : Before 1 or 2 years ago, if we want to know about place, we directly open google search page but now a days mostly people login in their facebook and search about places(Hotel, Company, Bar, Night Club, Disco, Colleges, School, Temples etc). Same think in twitter, just follow our favorite celebrity or product and will get to know all latest updates about them 

• Google used mobile in its all 5 ads. Why so?:Google search traffic down because of only mobile apps and also google knows in future desktop market will be very less as compare to smart phone

                       Google Search: Fennel, क्या होता हैं 

Google ads with greate emotional touch but this thing is very clear that Google’s biggest worry  is Smart phone applications & social media(Facebook,Twitter)

Calls to Action on Twitter can be effective . Just try

You ever feel that you can use "call to action" in your tweets. Its an experiment but you should try to increase your engagement? 

#1: Ask for a download

If you want to promote your new product that is available for download. Make your tweet & ask people to download.Give people clear direction and incentive to click on the link you provide in a Tweet. Use hashtags and @handle mentions sparingly to keep clicks focused on one action: downloads. You can create a sense of urgency by including a deadline. 

#2: Ask for a Retweet

Include valid reason to retweet your messages. Use the word ‘Retweet’ instead of simply using ‘RT’ as the bottom performing Promoted Tweets. Use 'Retweet' at the beginning instead of at the end of the Tweet. Keep formatting clear and simple so people know exactly what you want them to do: share your message.  

#3: Ask for a follow

If you want to extend your reach to new audiences on Twitter? It can be as simple as asking for a follow. Highlight the exclusive content you are offering. For example : Check what goes on behind the scenes Or Offer some prize

#4: Ask for a reply

Want to increase a conversation with Twitter users? Ask a question & give people some motivation to engage 1-on-1 with your tweet.

Get users interested by getting personal in your tweets. Always use a conversational tone to humanize your campaign & make twitter users feel comfortable responding to you via an @reply.

To maximize the responses you get, combine the question with a contest or other exclusive incentive.

Reference: Twitter Blog

Six ways to improve your blog with Google+

Add Google+ buttons and gadgets

Help readers to follow and share your posts on Google+ with the +1 button, Google+ badge and Google+ Followers gadget. Visit the Layout tab, click "Add a gadget" and select the Google+ gadgets that you'd like to add.

  

Manage comments in one place

Turn on Google+ Comments to bring comments on your posts together in one place, including posts about your content in Google+.

Share your posts with a new audience

Share your blog posts publicly on Google+ and encourage your readers to re-share. Add hashtags when you share to tie your posts to relevant themes and trending topics, increasing their visibility.

  

Connect with readers face to face

Host a group video chat conversation with your readers in a Google+ Hangout. You can live-stream it and post the final video on your blog.

Meet others like you

Participate in Google+ Communities related to your blog. You can meet people interested in similar subjects and discover new topics to cover.

Spark up conversations with Google+ mentions

Add Google+ mentions to your posts to get someone's attention. Your mention will link to their Google+ page or profile, and you can notify them when you share.

Reference : Google Blog

Social Media Analytics - It's hot

By using Social Media, we can get much better traffic as compare to Web. If we want to get better traffic through our website, we need to spend our full time in SEO & SEM activities but still traffic will be less as compare to traffic from social. That's why i used hot word in the title of my this blog post

What is Social Media Analytics?

Social media analytics is the approach of mine data from social media and analyze and cull out relevant information to make important business decisions. 

The most fruitful use of social media analytics is to analyze audience sentiments

Key terminology:

• Listening: Social media listening is the technique of identifying what is being said about our company/products/services on the Web
• Social media measurement/Social media monitoring : Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.

What should you measure or monitor?

• No. of mentions, views, & clicks
• SOV (Share of voice)
• Customer's Sentiments & opinions
• Demographics (age, sex, area) 
• Influencers analysis
• Geographic tracking of your brand's mentions
  
  
• Voice of the customer: VOC technique is used for determine the fruitful information of customer wants & needs.

VOC Initiatives

• A detailed understanding of the customer's needs
• Key recommendations for launching the new product or service
• Positive and negative trends about services & products
• Sentiment analysis: Sentiment analysis means to analyze the comment of audience/customer/visitor. The comment may be his/her personal thinking/judgment/evaluation
• Share of Voice: SOV is the percentage of all online conversations  about our company/products/services as compared to our competitor.
  
  What will you get after successful Social Media Analytics?
• Fruitful insights and key recommendations
• Sentiments about our products, services & brands
• What & where the discussions are going on about our products/brands and services
• Identifying the trends & statistics about our products, services & brand
• Identifying key influencers (Positive or Negative) for us

Reference: Wikipedia

Twitter, Google+ or Facebook!! What do you think?

Some people think that Google+ will replace Facebook and Twitter. I do not see it that way at all. Twitter, Google+ and Facebook have their own audiences and optimal type of content:

Facebook
Content: Funny, personal, opinion
Network focus: family, friends, schoolmates

Twitter
Content: short, information, links, thoughts
Network focus: acquaintances, random strangers, co-workers

Google+
Content: questions, discussion starters, stories
Network focus: early adopters, friends

When I want to start a discussion (like this) I use Google+ because it is easy for people to see each other comments and reply to each other and me. That doesn't work well on Twitter.

I wouldn't post my Foursquare check-in to Google+.
I would post a photo of my vacation on Facebook but not on Twitter.

On Facebook people can see your comments but you kinda keep the conversation light because your high-school friends and family are there too.

Twitter is cool if you have a question that only you need and answer to but because it is so much harder to see everybody's replies you use it differently.

With each network optimized for a separate function I see enough room for networks to co-exist. What do you think?

How Can You Get Traffic and Lead From Linkedin

Now a days LinkedIn plays a most important role for getting traffic,customers and lead generation.LinkedIn is one of most important social networking website.




Why should we use LinkedIn for generating leads and get traffic:
Finding clients,deals and generate leads
Find professionals and hire them
Get positive and negative feedback
Do research
User communications
Create reputation of your organization by creating impressive company profile
Discuss topics with specialized professionals
Build groups as per your interest
Share your doubts and queries with particular domain specialist



Important Tips For Getting More From LinkedIn:

Create Your Profile
Add a photo
Increase your connections
Do your status update
Get the branded URL
Use links with Anchor text
Always be descriptive
Keep it active
Get some recommendations
Optimize your profile
Join groups
Link your profile with other networks