Why Did Google Start to Make Ads For Promoting its Search In India

Is Google search and SEO future not safe in India? It can be happen, not in present but in future because of Social Media & Mobile apps popularity in India.

That is why for future perspective Google India started to make ads for promoting its Search in India. 

Google started with a beautiful ad few days back about 2 best friends before India & Pakistan partition. A granddaughter of Indian guy decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search. Please watch this very beautiful & touching video which has already gained over 7 million views in 15 days since it was released.

But the main question is why did Google start to promote its search? Is google scare with Smart phone apps, Facebook(Graph search) & twitter(Top trends)?

Famous Twitter influencer Ramesh Srivats's tweet give indication about google's frustration 

After this reunion ad, Google already launched 5 more search related ads.This indicates that google is feeling insecure for its search performance in India where it has more than 97% market share.

Google started its search ads promotion because of below reason

• Now a days if we want any current & ongoing incident, we can directly login in our twitter & will get latest update. For Example: Cricket match live update - Just follow any sports channel or news channel and get all live score update. Check google's this below ad. Will google get audience?

 Google Search: Cricket, फट से

• Smart Phone applications: Now a days 75% people use smart phone with all latest applications ( Literature, Movies, Air Ticket, Songs, Chats, Hotels, Online shopping etc). Check this ad of google. Is google scare because of Online shopping portals(mobile apps - Flipkart, Jabong, IndiaPlaza, Homeshop18 etc) 

                  Google Search: Anarkali, शेह-मात

• Facebook(Graph search, Places, Check ins, Official pages)/ Twitter(Official Accounts/Verified celebrity accounts) : Before 1 or 2 years ago, if we want to know about place, we directly open google search page but now a days mostly people login in their facebook and search about places(Hotel, Company, Bar, Night Club, Disco, Colleges, School, Temples etc). Same think in twitter, just follow our favorite celebrity or product and will get to know all latest updates about them 

• Google used mobile in its all 5 ads. Why so?:Google search traffic down because of only mobile apps and also google knows in future desktop market will be very less as compare to smart phone

                       Google Search: Fennel, क्या होता हैं 

Google ads with greate emotional touch but this thing is very clear that Google’s biggest worry  is Smart phone applications & social media(Facebook,Twitter)