YouTube is the most popular video site in the world, YouTube is also the second best search engine after that Google, its parent company. We all spend much time in YouTube daily.
Now YouTube is giving more fruitful benefits to their audience with some great updation specially for Analytics folks ie YouTube Analytics, It’s now more vital than ever to understand your audience and what content works best.
We know, there are many companies use YouTube to drive sales, ROI &brand awareness, This is a very good chance to get benefit of YouTube Analytics .So we have to to learn about it and see how you can improve your channel.
YouTube Analytics, you will be able to monitor the performance of your channel and your videos with up to date metrics. The data is presented in a way that is designed to be useful and interactive.
YouTube Analytics is a self-service tool that gives you detailed statistics on your videos and your viewers. It’s an easy and powerful way to discover which videos and themes work best for your audience. Once you know, you can adjust your videos to reach more viewers, deepen their engagement, and sell more of your products.
YouTube Analytics shows what your audience likes (and doesn't).
Top Metrics for measurement of videos
1.Performance:
A.Total View
B.Estimated Minutes watched
C.Subscribers
2.Engagement:
A.Likes and Dislikes
B.Comments
C.Shares
3.Demographics
4.Discovery
A.Top playback locations
Image Courtesy : Google
Reference : Google Blogs
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