YouTube At a Brighton - Its Huge!!

YouTube impacts a lot to me. YouTube is not only for entertainment but also knowledge hub.

Yes we all know it's huge, We can't denies that Gangnam Style is at one billion view in YouTube, yes lots of reality shows videos & all that. 

I surprised when recently i read YouTube blog & see that YouTube has 800 million global monthly users!!

We all get so attached with Facebook's billion users, Twitter's billion users and Google's billions of users.

Because I come from Digital Marketing domain. So I must say that from a Digital Marketing perspective I didn't think of YouTube as much. But now i should say "By better use of YouTube, it makes billions in revenue!!"

By better use of YouTube, We can get incredible audience there for us Marketers. It is on us to go out and engage them, monetize them. 

Traffic

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 43 countries and across 60 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up on their activity on the site

YouTube Partner Program

• Created in 2007, we now have more than a million partners from 27 countries around the world

Monetization

• Thousands of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable
• We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

• Traffic from mobile devices tripled in 2011
• More than 20% of global YouTube views come from mobile devices
• 3 hours of video is uploaded per minute to YouTube from mobile devices
• YouTube is available on 350 million devices

Content ID

• Content ID scans over 100 years of video every day
• More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 120 million videos have been claimed by Content ID

Social

• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• More than 50% of videos on YouTube have been rated or include comments from the community
• Millions of videos are favorited every day
• Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.

Reference : Avinash Kaushik's Blogs, YouTube Blogs, Google Blogs