By using
Social Media, we can get much better traffic as
compare to Web. If we want to get better traffic through our website, we need
to spend our full time in SEO & SEM activities but still traffic will be
less as compare to traffic from social. That's why i used hot word in the title
of my this blog post
What is Social Media Analytics?
Social media analytics is the approach of mine
data from social media and analyze and cull out relevant
information to make important business decisions.
The most fruitful use of social media analytics is
to analyze audience sentiments
Key terminology:
- Listening: Social media listening is the
technique of identifying what is being said about our
company/products/services on the Web
- Social media measurement/Social media
monitoring : Social media measurement or ‘social
media monitoring’ is an active monitoring of social media channels
for information about a company or organization, usually tracking of
various social media content such
as blogs, wikis, news sites, micro-blogs such
as Twitter, social networking sites, video/photo sharing
websites, forums, message
boards, blogs and user-generated content in general as
a way to determine the volume and sentiment of online conversation about a
brand or topic.
What
should you measure or monitor?
- No. of mentions, views, & clicks
- SOV (Share of voice)
- Customer's Sentiments & opinions
- Demographics (age, sex, area)
- Influencers analysis
- Geographic tracking of your brand's mentions
- Voice of the customer: VOC technique is
used for determine the fruitful information of customer wants & needs.
VOC Initiatives
- A detailed understanding of the customer's needs
- Key recommendations for launching the new
product or service
- Positive and negative trends about services &
products
- Sentiment analysis: Sentiment
analysis means to analyze the comment of audience/customer/visitor.
The comment may be his/her personal thinking/judgment/evaluation
- Share of Voice: SOV is
the percentage of all online conversations about our
company/products/services as compared to our competitor.
What will you get after successful Social Media Analytics? - Fruitful insights and key recommendations
- Sentiments about our products, services &
brands
- What & where the discussions are going on about
our products/brands and services
- Identifying the trends & statistics about our
products, services & brand
- Identifying key influencers (Positive or Negative)
for us
Reference: Wikipedia
Well wrote Nitesh,Great Insight and Valuable points .
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